jeudi 13 septembre 2018

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MOBILE INSIDER
Google, Samsung Will Bring RCS To Android Phones
by Gavin O'Malley, Staff Writer
Challenging Apple and its iMessages, Google and Samsung are expanding their joint efforts to streamline messaging across Android-powered devices. Read the whole story
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Senate Invites Big Tech And Broadband Providers To Privacy Hearing
by Wendy Davis
Witnesses from AT&T, Amazon, Google, Twitter, Apple and Charter are expected to testify at a Sept. 26 Senate Commerce Committee hearing. Read the whole story
Spotify Adds Nielsen Brand Effect Support To Ad-Supported Tier
by Alex Weprin
Nielsen will work with Spotify to measure brand resonance and lift among target audiences in the U.S., Canada, Mexico, U.K., Japan, Australia, The Netherlands, ... Read the whole story
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The Carbon Is The Message: Havas To Manage How Ads Impact Climate
by Joe Mandese
Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be ... Read the whole story
SPONSOR CONTENT FROM TIVO
ACR Data: The Good, The Bad and The Reality
Automatic Content Recognition (ACR) and set-top box (STB) clickstream data have drastically increased the amount of linear TV viewership data available. It's time to dive into the pros and cons of these much-hyped data sources. Click for more
IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
by Laurie Sullivan
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story
TickBox Settles Copyright Suit For $25 Million
by Wendy Davis
Streaming device seller TickBox TV has agreed to settle a piracy lawsuit brought by four studios, Amazon and Netflix. Read the whole story
COMMENTARY
Trump Is Wrong About His Google 'Bias' Claim
by Amit Raj
Google shows results based on an algorithm. It takes into account various factors to determine how high up a piece should appear in the ... Read the whole story
New Mexico AG Sues Google, Twitter, Other Companies Over Children's Privacy
by Wendy Davis
"Google knows that Tiny Lab's apps track children unlawfully," the New Mexico Attorney General alleges in a new lawsuit. "Google's bad acts are compounded ... Read the whole story
'Mobile-First' Generations Driving Adoption Of Streaming Sports Content
by Alex Weprin
New data from the business support and software services firm CSG International shows that while pay-TV remains dominant for sports, younger consumers increasingly turn ... Read the whole story
Convenience, Flexibility Key For Consumers Who Purchased Digital Videos
by Alex Weprin
VidCon Sets 10th Annual Convention For July 2019
by Alex Weprin
Facebook Uses Rosetta To Monitor Text In Images, Videos
by Gavin O'Malley
Social Media Helps Businesses Stay Competitive, Build Brand Awareness
by Gavin O'Malley
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