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Witnesses from AT&T, Amazon, Google, Twitter, Apple and Charter are expected to testify at a Sept. 26 Senate Commerce Committee hearing. Read the whole story |
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Nielsen will work with Spotify to measure brand resonance and lift among target audiences in the U.S., Canada, Mexico, U.K., Japan, Australia, The Netherlands, ... Read the whole story |
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Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be ... Read the whole story |
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Automatic Content Recognition (ACR) and set-top box (STB) clickstream data have drastically increased the amount of linear TV viewership data available. It's time to dive into the pros and cons of these much-hyped data sources. Click for more |
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The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story |
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Streaming device seller TickBox TV has agreed to settle a piracy lawsuit brought by four studios, Amazon and Netflix. Read the whole story |
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Google shows results based on an algorithm. It takes into account various factors to determine how high up a piece should appear in the ... Read the whole story |
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"Google knows that Tiny Lab's apps track children unlawfully," the New Mexico Attorney General alleges in a new lawsuit. "Google's bad acts are compounded ... Read the whole story |
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New data from the business support and software services firm CSG International shows that while pay-TV remains dominant for sports, younger consumers increasingly turn ... Read the whole story |
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